The green transition has received a lot of attention in Blue Denmark, and there is broad agreement that the green transition is necessary. At the same time, there is much uncertainty about which directions to take and how to prepare for the fundamental changes. The purpose of this project is to validate work on the green transition by mapping the concepts and meanings with which the development is described; the new types of organisation that the transition seems to require; the obstacles that the industry players believe stand in the way of the development; and the positive forces that they believe can support the transition. 

The report thus presents the often overlooked cultural and social circumstances that both influence and are a prerequisite for the green transition of Danish shipping and the associated sectors and organisations.

The project is being carried out by researchers from DPU at Aarhus University and is being supported by the Danish Maritime Fund.

An increasing number of tasks in Blue Denmark are currently being automated and digitalised. These new technologies often call for new forms of collaboration and relationships between onboard professionals, professionals and decision makers in shipping organisations, and technology developers in tech companies and startups.

Many industry players consider the technologies, but often they are introduced without in-depth research into the organisational and practical context in which they will be used. The report suggests that automated technologies are often unexpectedly 'socially active'. Rather than making people redundant, the technologies require increased and ongoing attention and call for skills that are often underestimated when developers and buyers picture a seamless implementation.

The project is being carried out by researchers from DPU at Aarhus University and is being supported by the Danish Maritime Fund.